We're not building a product. We're building infrastructure to improve the quality of information in the public sphere, rebuild trust in science, and support informed decision-making at scale.

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Inspired and informed by Harvard’s seminal “Influencing the Influencers” study, we dived into building the tools and resources that would support digital creators and communicators in developing content that supports public well-being. 

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Recognizing the need to scale output and impact, we came together to create technological infrastructure that combines AI with human expertise to generate accurate, scientifically sound content in anyone’s voice and style—from Tik-Tokkers to corporate communications teams.

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Our work represents the fundamental shift in how public health information is shared. Instead of waiting for audiences to seek out health information through official channels, we empower messengers to share accurate, accessible science into the spaces where people already are; on social media, in community conversations, and in clinical settings.